Crew Capital Management Thoughts on Investment

Welcome to the Crew Capital Management Thoughts on Investment blog. At Crew Capital, investment education is key to how we work with our clients. We hope our conversation and analysis entice you to think further on your investment strategies and planning. For further discussion, please contact us at rjung@crewcapital.com

Thank you!
Robert F. Jung, CFA CPA*

*CPA inactve

Thursday, May 8, 2008

Big Mac PPP (Purchasing Power Parity) What Does it Mean?

There's a simple way to look at exchange rates. Its called the Big Mac PPP (or Purchasing Power parity).

Purchase power parity (PPP) is the theory that currencies adjust according to changes in their purchasing power. With the Big Mac PPP, purchasing power is reflected by the price of a McDonald's Big Mac in a particular country. This measure gives an impression of how overvalued or undervalued a currency is. So, where do we get the data? It comes from a survey recently undertaken by The Economist. This survey determines what a country's exchange rate would have to be for a Big Mac in that country to cost the same as it does in the United States.

Investopedia Says...The calculation of the Big Mac PPP-adjusted exchange rate looks at the price of a Big Mac in a given country and divides it by the price of a U.S. Big Mac. Let's say that we are looking at the Big Mac in China. If a Chinese Big Mac is 10.41 renminbi (RMB) and the U.S. price is $2.90, then - according to PPP - the exchange rate should be 3.59 RMB for US$1. However, if the RMB was actually trading in the currency market at 8.27 RMB for US$1, the Big Mac PPP would suggest that the RMB is undervalued.

The driving factor for the difference is the country's interest rate. As interest rate goes down so will its currency, all else being equal. As the interest rate rises so will the value of its currency, again all else being equal.

The Fed's current focus is recession, not inflation. As such, the Fed is willing to erode the value of the dollar to deter or lessen a recession. As recession fears decline, inflation will become of greater importance and cause interest rates to climb.

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